Professional Experience

• SEO methods increased search engine traffic 176%, referring sites 125%, visits 72%, page views 49% & incoming keyword traffic 212%
  
  
• Online work helped grow internet sales 25% in a declining economy
  
  
• Maintained minimum 4x ROI with shopping comparison sites (Nextag & Shopzilla)
  
  
• Editorial training specific to bodybuilding industry used for writing FDA disclaimers and product warnings
  
  
• Coordinated EDI services with national trading partners (CVS, Walgreens, Duane Reade, Wakefern, Vitamin Shoppe etc.)
  
  
• Maintained industry leading sports supplement websites, blogs and forums including 40+ static websites for product/SEO purposes
  
  
• Conducted email marketing campaigns, ad management and online promotions where product sales on items regulary doubled
  
  
• Developed in-house services to monitor website uptime and execute automated recovery methods
  
  
• Expanded online reach via social networking sites and social networking tools
  
  
• Provided economical solutions for front-end/back-end applications while outlining limitations based on equipment age, use & software interaction
  
  
• Admin for multiple web servers, database servers, and other IT support for network security and performance
  
  

• Convert & edit print catalogs (400k+ circulation, every 6 weeks) into online promotions
  
  
• Liaison for e-commerce & shopping comparison sites (Amazon, Shop.com, Nextag, Pricegrabber)
  
  
• Liable for all network operations, server management, security and equipment upkeep
  
  
• Streamline operations between vendor relations, internet marketing, inventory control, and design departments
  
  
• Supervise staff of 12-20 individuals consisting of call center agents, warehouse and temporary employees
  
  
• Significantly reduce equipment/production costs while developing strategies to reduce outsourcing expenses
  
  

• Create & maintain bi-weekly newsletters to 90k + government employees
  
  
• Implement new web technologies (e.g. podcasting, media archiving & geo-targeted banner campaigns)
  
  
• Increased web traffic to 200-300k impressions (unique) per month
  
  
• Coordinated meetings with sales and IT team for advertising ventures
  
  
• Ensured optimal website architecture, coding, safe testing environments and SEM/SEO
  
  

• Added server-side databases to efficiently handle weekly newsletters amassing 2,000+ subscribers
  
  
• Achieved page 1 search engine results in Google
  
  
• Cut outsourcing costs
  
  
• Lead project aimed at funneling information to people in oppressive and censored countries
  
  
• Helped gather information for an index of digital freedom, similar to the CIA's World Fact book, but focused on the level of communication technology (or its potential) in developing countries around the world
  
  

Education

Software Knowledge